Affiliate Marketing is by far the most cost-effective form of advertising a business can have. Statistics show that the average person has at least 350 people in his sphere of influence. Granted, the average person is not going to talk about your business to all 350 people they know, but having them talk completely too even one can interpret into a commanding, free ad that has a great return potential for your business.
A friend telling a friend or acquaintance about your business is a bit like pushing a snowball down a hill. One friend tells another, who tells another, who tells another and soon, you’ve put on a valuable customer or two.
The psychology of affiliate marketing
Think about it. Would you be more likely to go to a new restaurant you saw advertised in your local paper, or go to a new restaurant recommended by an acquaintance or friend? Most people choose friend. Why? Even in an acquaintance-type relationship, there is a level of trust that has already been established. There is psychological value that stems from getting information from another person. We tend to believe that “real” people have our best interests at heart. Enter affiliate marketing. Affiliate marketing can be likening to gossip marketing via the internet. Although this is not strictly the case, present be similarities that do exist. Affiliate marketing is a marketing practice in which a business rewards people and/or other entity for create customers or sales for that business via affiliate’s marketing efforts. In essence, the affiliate is spreading the word about a company’s product or service, usually using the internet.
Also read : Top 5 Affiliate Marketing Website 2017
Capitalizing upon word-of-mouth marketing
Referral fees have been standard in business practice for years. Marketing simply capitalizes on the concept, while expanding it to a world-wide marketplace. It’s the electronic commerce version of the traditional agent/referral fee with a twist. Businesses have taken the concept of revenue sharing and answer the question, “What’s in it for me?” Because you no longer have to be a marketing or advertising managerial with a degree and a polished campaign to cash in on the World Wide Web, companies now have access to an affiliates sphere of influence – an affiliate can be anyone with time, access to a computer, and a passion for promotion.
Affiliate marketing could be viewed as taking word-of-mouth marketing to its outer edges. Often times, an affiliate marketer has what could be deemed as an acquaintance-type relationship with the person to whom he is promoting a product or service. This means the affiliate has attracted a database of warm leads that be looking for a particular type of product or service. Because of this “soft” relationship, marketing may seem to be less of a “sales pitch” to the consumer than traditional types of publicity. While this is not actually the container, it shows that affiliate marketing with its word of mouth twist is extremely effective.